The first reason is that community marketing allows local businesses to purchase ad space collectively, making advertising, commercial design, and printing significantly more affordable. Second, it promotes the strength of the local economy by allowing local businesses to effortlessly refer customers to each other using a minimum amount of resources. This is done by each business sharing the media they collectively advertise on to their existing customers. A flyer containing coupons from multiple local businesses can be dropped into each customer's bag for example. Last, but not least, it helps keep your business relevant by giving you access to a quality media that keeps your brand and your latest offers in front of local customers. Staying relevant is about managing optics through effective marketing campaigns and media.